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Omron Healthcare Multimedia Campaign
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When you're in the business of making blood pressure monitors, an endorsement from the American Heart Association is akin to finding the Holy Grail. And definitely worth bragging about.
Hoping to quickly capitalize on a potential sales windfall, Omron bypassed their in-house design group and sought our help in the development of a cohesive, multidimensional print campaign. Elements of the campaign ranged from ads in Reader's Digest and Prevention Magazine, to publicity, direct mail, and collateral. |
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