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Ameritech Collateral System
This collateral system produced over 30 offspring, including capabilities brochures, product literature, sales tools, and direct mail programs.
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Ameritech Collateral System
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| We think "integrated marketing communications" is just a complicated way of expressing a simple imperative – that everything produced for a client should have a traceable lineage. All the way back to the company's sales and marketing objectives.
This collateral system produced over 30 offspring, including capabilities brochures, product literature, sales tools, and direct mail programs. |
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