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Advantage Learning Systems Direct Mail Program
The project included testing of messaging strategies and stringent cost-per-lead parameters. It also involved the procurement of mailing lists and fulfillment services.
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Advantage Learning Systems Direct Mail Program
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A strategic direct mail program can be the best way to navigate uncharted waters. This carefully targeted campaign used three mailing waves, baited with two distinct offers, to land new customers.
The project included testing of messaging strategies and stringent cost-per-lead parameters. It also involved the procurement of mailing lists and fulfillment services. |
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