Abbott Laboratories
Strategic Branding and Positioning

This division of a well-known corporation wanted its own distinctive identity, which could be standardized on all forms of collateral. But it didn't want anyone to forget it was the offspring of a successful and well-respected parent.

The solution required balancing the names of two divisions with an established corporate identity. Producing a consistent and inviting image with the flexibility to work on everything from business cards, to multimedia campaigns.
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